Data Made Easy
So You Don’t Ponder Yourself Into Stagnation
Data analysis, dashboards, reporting, and automation solutions that help businesses save time, reduce manual work, and make better decisions.
5
+
years experience
Helping businesses make better decisions with data and automation
Your business already has the answers to what works and what doesn’t. I help you find these details through data analytics, reporting, and intelligent automation.
Analyses are backed by data to stop your revenue from getting lost through missed opportunities, whilst helping you uncover new methods of improvement to achieve further business growth.
It’s time to stop working in the business, and start working on it. I help you begin to delegate and improve operations, automate boring manual reporting, administration, and repetitive processes so that your team can focus on high-value work and put their expertise where it’s needed.
Data Analytics & AI Automation Solutions
Helping businesses understand their data, improve decision making, automate repetitive tasks, and uncover opportunities for growth.
Power BI & Tableau Dashboards
Data Analysis & Reporting
AI & Workflow Automation
Excel, SQL & SPSS Solutions
I analyse business data to identify trends, opportunities, and areas for improvement, helping organisations make informed decisions based on evidence rather than assumptions.
Interactive Power BI and Tableau dashboards that transform complex data into clear, visual reports for tracking KPIs and business performance. Think bar charts, line graphs, and KPI cards that tell you what you need to know in seconds.
Reduce manual work and save time by automating repetitive business processes, reporting tasks, and workflows using modern AI and automation tools.
From advanced Excel solutions to SQL reporting and data cleaning, I help businesses organise and utilise their data effectively.
Using SPSS and other analytical tools to uncover patterns, test hypotheses, and generate deeper insights from business or research data.
I have vast experience in survey design and questionnaire development, support participant recruitment, analyse research data, and provide statistical analysis and reporting using SPSS and other tools to help organisations gather reliable insights and make evidence-based decisions.
Invest in your team with practical training to gather in-house skills in data analysis, dashboard creation, reporting, data interpretation, Excel, Power BI, Tableau, and AI-powered workflows. Training can be tailored to your organisation’s processes, data, and business objectives.
Stop Guessing.
Start Using Your Data.
We make use of the data you already have before investing in new systems, and everything is designed around your existing processes.
Our communication is clear without any jargon that goes in one ear and comes out of the other. You can expect practical recommendations that you can actually implement. Our focus is on measurable improvements, always. Never vanity metrics.
Plus, we offer flexible support tailored to your business needs. No ‘one size fits all’ here. Tailored and personalised to your needs, always.
Solutions tailored to organisations of all sizes
Small Businesses
Perfect for businesses making decisions without a lot of current visibility. If you’re a founder who requires structured insight without the cost of hiring a full-time data analyst for your team – this one’s for you!
Our services are for small businesses that need immediate clarity on datasets without a lot of complexity, KPI reporting, monthly insight packs, or a one-off analysis without major commitments.
Ideal for local Hull businesses, start ups, or freelancers looking to improve reporting, understand performance, and automate time consuming tasks without investing in expensive systems.
If you need direction fast, and reporting that is understandable without incomprehensible business jargon that you don’t understand, drop us a line at hello@pendulumdata.co.uk and we can discuss your business needs and get things started – just a chat (no obligations!)
- Excel solutions and reporting
- Dashboard development
- Process automation
- One-off projects or ongoing support
Pricing ranges from £350 – £900 per project
Growing businesses
Helping growing organisations gain greater visibility into how their business operates, improve decision making, and scale processes efficiently.
Most businesses that have been running successfully for at least a few years, have data scattered across several platforms and systems, use tools they forget about, and their datasets might be looking bigger than ever. This service is specifically for teams with expanding data, multiple systems, or recurring reporting needs. It includes deeper diagnostic analysis, forecasting, and decision support.
Lets turn what might be switching between numerous programs and organisational chaos into actually clear patterns and direction that will naturally clear up the decision making and bring clarity into what works in the business and what doesn’t, whilst also looking out for any risks and opportunities within your data.
- Power BI and Tableau dashboards
- SQL reporting and data management
- Workflow automation
- Business intelligence solutions
Pricing ranges from £900 – £3,000 per project
Enterprise & Organisations
This solution option is for supporting larger organisations with advanced analytics, automation, research, and business intelligence initiatives. Whether it be multi-department reporting, automation requirements, or strategic analytics, I’m here to listen and resolve.
Large organisations suffer from organisational hell with their complex datasets across multiple departments, sites, systems, you name it! The data is there, but there is simply too much of it – sounding relatable?
This service offers clarity and delivers structured insight, automation, and high-impact decision support.
The goal is to pretty much always cut costs and identify risks, increase revenue, or strengthen operational performance by showing exactly where inefficiencies, blind spots, and missed opportunities sit inside the organisation.
- Large-scale reporting solutions
- Survey design and analysis
- Statistical analysis (SPSS)
- Bespoke consultancy and training
Pricing ranges from £3,000 – £8,000+ per project